Pumpkins, costumes, haunted houses, Halloween gives us all kinds of thrills. But the scariest thing you might face this year isn’t hiding behind a door. It’s flowing through your plumbing, sitting in your glass, running through your daily routine.

When travelers book a hotel, resort, or even a cozy boutique stay, they expect more than just a comfortable bed and good Wi-Fi. Today’s guests want wellness, sustainability, and experiences that feel thoughtful from start to finish.